Starting an Amazon business in the UK is more competitive than ever — but the fundamentals still matter. Learn the essential steps new Amazon sellers should focus on in 2026, including product research, importing, branding, trademark registration, Amazon Brand Registry, listing optimisation, PPC, traffic generation and sales velocity strategies.

Amazon’s AI Shopping Experience Has Just Changed Again Last year, many Amazon sellers were still trying to understand: 👉 “What is Rufus?” Now Amazon has already taken the next step. Amazon is officially replacing Rufus with: 👉 Alexa for Shopping A new AI-powered shopping assistant built deeper into the Amazon shopping experience. As of this blog date, it's launched in the US but I'm guessing it won't be long before it's rolled out to the UK also. And in my opinion: 👉 This

AI is transforming Amazon faster than most sellers realise. From listing optimisation and PPC analysis to AI-driven search experiences like Amazon Rufus, sellers now have powerful tools available at their fingertips. But while AI can improve efficiency and speed, it still cannot replace commercial judgement, strategic thinking or authentic brand positioning. In this guide, former Amazon brand owner and Amazon consultant explains how sellers can use AI properly — without losin

Amazon is shifting towards AI-driven search, and tools like Amazon Rufus are changing how customers discover and evaluate products. In this guide, learn why most listings aren’t AI-ready and what you need to do now to stay competitive, improve visibility, and drive more conversions.