Amazon’s AI Shopping Experience Has Just Changed Again Last year, many Amazon sellers were still trying to understand: 👉 “What is Rufus?” Now Amazon has already taken the next step. Amazon is officially replacing Rufus with: 👉 Alexa for Shopping A new AI-powered shopping assistant built deeper into the Amazon shopping experience. As of this blog date, it's launched in the US but I'm guessing it won't be long before it's rolled out to the UK also. And in my opinion: 👉 This

Most Amazon sellers don’t actually have a business—they have a product. This blog explains the key differences, common mistakes, and how to build something scalable, profitable, and sustainable.

AI is transforming Amazon faster than most sellers realise. From listing optimisation and PPC analysis to AI-driven search experiences like Amazon Rufus, sellers now have powerful tools available at their fingertips. But while AI can improve efficiency and speed, it still cannot replace commercial judgement, strategic thinking or authentic brand positioning. In this guide, former Amazon brand owner and Amazon consultant explains how sellers can use AI properly — without losin

Amazon is shifting towards AI-driven search, and tools like Amazon Rufus are changing how customers discover and evaluate products. In this guide, learn why most listings aren’t AI-ready and what you need to do now to stay competitive, improve visibility, and drive more conversions.