Amazon’s AI Shopping Experience Has Just Changed Again Last year, many Amazon sellers were still trying to understand: 👉 “What is Rufus?” Now Amazon has already taken the next step. Amazon is officially replacing Rufus with: 👉 Alexa for Shopping A new AI-powered shopping assistant built deeper into the Amazon shopping experience. As of this blog date, it's launched in the US but I'm guessing it won't be long before it's rolled out to the UK also. And in my opinion: 👉 This